SSPC Brand Identity & Design Standards

How we look!

This is a guide to the basic elements that make up the SSPC brand. Have a read, it will help you get to know us a little better.

The SSPC brand identity is a carefully considered lockup of brandmark, typography and colour selection, all working together to
create a distinctive look and feel that makes the SSPC brand instantly recognisable.

Simply put, the Brand Identity and Design Standards exist to provide clear, reliable and enduring guidance on how to use the SSPC Brand:

1 Maintain authenticity and build brand equity;
2 Provide more consistency and quality.

Our brand is a very valuable asset. We must treat it nicely.